EasyBuy Powers Nigeria’s BNPL Revolution, Championing Financial Inclusion with “EasyBuy, EasyLife”

Lagos, Nigeria — 23^rd July, 2025 — As Nigeria solidifies its position as Africa’s most populous nation and a rising digital powerhouse, EasyBuy is leading a new frontier in financial accessibility with its flagship “Buy Now Pay Later” (BNPL) model—anchored by the brand promise: EasyBuy, EasyLife.

In a country where over 200 million people represent a vast, youthful, and underleveraged workforce, the need for access to technology is more critical than ever. Yet, for many Nigerians, the cost of essential devices like smartphones remains a barrier to participation in the digital economy. EasyBuy is solving this problem—offering a flexible, low-barrier financing model that enables customers to own devices today and pay in affordable installments over time.

“EasyBuy, EasyLife is more than a slogan—it’s a movement,” said Reginald Onabu, Brand Manager at EasyBuy. “We’re creating pathways for millions of Nigerians to access tools that open doors to education, employment, healthcare, and financial identity.”

By digitizing Nigeria’s informal “pay small small” culture, EasyBuy has built a credit system tailored to local realities. With a presence in major cities like Lagos, Abuja, Port Harcourt, and emerging markets across the country, the company has already financed hundreds of thousands of devices—transforming lives while building credit profiles for users traditionally excluded from the formal financial system.

As BNPL gains momentum globally, EasyBuy is positioning Nigeria at the forefront of this transformation. The company combines in-person verification, secure device tracking, and tech-enabled onboarding to mitigate risk and ensure responsible lending.

With EasyBuy, every device financed is more than a transaction—it’s an investment in digital inclusion, economic mobility, and human potential. One smartphone at a time, EasyBuy is proving that when access is easy, life truly gets easier.

EasyBuy, EasyLife.