The Rise of the Buy Now Pay Later Economy

By Reginald Onabu

EasyBuy, EasyLife

"He who wears a wristwatch can tell time. He who owns a smartphone can control it."— Modern Nigerian Proverb

Nigeria’s Most Valuable Resource? Its People

With over 220 million citizens, Nigeria is Africa’s most populous nation and its greatest reservoir of human capital. But in a digital world, human potential needs tools to thrive—particularly smartphones and internet-enabled devices. Yet, for many Nigerians, upfront device costs remain out of reach.

💸 BNPL: A Credit Revolution

Buy Now Pay Later (BNPL) is flipping the script on traditional lending. With over 49% of Nigerians still excluded from formal financial services, BNPL is creating a new path—where devices can be owned now and paid for in manageable installments.

EasyBuy is leading this revolution.

📲 EasyBuy, EasyLife in Action

From students attending online classes in Akure to small business owners in Abuja promoting their goods, EasyBuy’s model is driving financial inclusion, credit history building, and dignity through ownership.

It’s not just about phones—it’s about giving people the tools they need to work, learn, and thrive.

🌍 Building a Digital Economy, One Device at a Time

According to the World Bank, every 10% increase in broadband penetration can lift GDP by over 1%. But broadband is useless without devices. EasyBuy bridges that gap—making sure every Nigerian who wants to be connected can be connected.

💼 A Model That Fits the Nigerian Reality

“Pay small small” isn’t new—it’s deeply Nigerian. EasyBuy simply digitizes and scales this behavior with transparency, affordability, and trust. The result? Thousands of devices financed monthly across major cities and towns.

⚠️ Challenges and Commitment

Yes, credit models carry risk. But EasyBuy mitigates this with smart tech, real-time tracking, and local onboarding. Its mission remains clear: unlock opportunity through access.

✅ The Bottom Line: Access Equals Empowerment

Whether it’s for a remote job, an online course, or running a small business—EasyBuy, EasyLife is more than a slogan. It’s a digital inclusion movement making everyday Nigerian lives easier, smarter, and more connected.